Mach's wie…
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The problem: the boomer generation is retiring. Many tax consultancies are left without a successor. At the same time, there is the younger generation: they would like to be in the boss's chair, but don't have enough equity. ETL, Germany's leading tax consultancy group, is therefore becoming a matchmaker. This is ensured by the “Do it” campaign, which uses testimonials to show how the old and new management generations come together. Do it like ... ETL. And show what real doers can achieve!
The Jury‘s Statement
The campaign tackles the pressing issue of succession in tax advisory firms by innovatively connecting generations. Through authentic testimonials, it compellingly demonstrates how knowledge and experience can be transferred to the next generation. »Mach's wie…« provides an inspiring solution to societal and professional challenges.
