NEXT 380
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The NEXT 380 represents a new generation of caravanning: light and compact, designed for small and electric tow cars, with a technically permissible maximum mass of 1,000 kg and space for two to three people – everything essential, nothing superfluous. We created the brand identity: a forest-green logo for nature and trust, a light‑green arrow in the “X” for progress, a clear diagonal grid plus defined type and colours. The imagery shows real, unfiltered moments of freedom and nature. The cross‑media launch included website, mailings, and targeted dealer and media communication. Claim: NEXT GENERATION CAMPING – simple, reduced, sustainable.
The Jury‘s Statement
Reduction to the essentials shapes the experience: »NEXT 380« combines a clear design language with a confident brand identity, whose forest-green accents and diagonal grid subtly emphasize a connection to nature. The authentic visual world, paired with a consistent, cross-media presence, creates a distinctive overall experience. The charismatic execution impresses with its clarity and powerfully demonstrates the quality of outstanding integrated communication.
