One Single Life
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
We all have only one single life. But if we live it right – so they say – it's fully enough! S1ngles® by CooperVision, our 1-day contact lenses are the key. Because they offer to us the necessary self-confidence and the freedom to concentrate on what we care about at any time and without restrictions.
The Jury‘s Statement
The campaign concept combines optimised vision with extraordinary sporting moments to create eye-catching motifs. A strong campaign that raises the topic of contact lenses to an emotional level, not only visually but also textually.
