Persona Institut
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Today, it is no longer employees who apply for a job, but companies who apply for candidates. Companies need to make the application process a unique experience. How can they do that? With 'Candidate Centricity' thanks to data-based personas. With the Persona Institute, companies create exactly these personas based on representative data from more than 12 countries and more than 1,000 markets - at a price that everyone from startups to corporations can afford.
The Jury‘s Statement
The Persona Institute takes recruiting to a new level through data-based personas and in this way helps companies fill vacancies. A service that is not only perfectly summed up by the brand's claim "data instead of guessing", but also reflected by the modern corporate design reminiscent of progressive science.
