PPI
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The PPI Blockbuster Campaign proves that even complex B2B topics can be staged emotionally. Instead of sober communication, we created a cinematic content universe: a blockbuster as the centrepiece, extended by social media assets, trade media placements, event appearances and insider elements such as cameo roles of real executives. With courage, humour and clarity, PPI became the talk of the industry.
The Jury‘s Statement
The powerful combination of emotional storytelling and charismatic expert communication defines »PPI«. Through the cinematic content universe featuring cameos and subtly staged insider elements, a distinctive presence is created that authentically addresses the sector. The consistent courage to make complex topics accessible and engaging is particularly impressive. This confident execution deserves special recognition at the highest level in its field.
