PPI

Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Credits

Company / Customer
Designer

Details

The PPI Blockbuster Campaign proves that even complex B2B topics can be staged emotionally. Instead of sober communication, we created a cinematic content universe: a blockbuster as the centrepiece, extended by social media assets, trade media placements, event appearances and insider elements such as cameo roles of real executives. With courage, humour and clarity, PPI became the talk of the industry.