#Proud2BeYellow
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The year 2024 was marked by challenges and uncertainties. This situation caused concern among many employees, but also significantly strengthened the solidarity within our workforce – our Team Yellow. #Proud2BeYellow evolved into a symbol of unity and belonging. Both externally and internally, online and offline, Commerzbank's reach was strengthened. With minimal budget and maximum motivation, we demonstrated: we are a strong team and #Proud2BeYellow.
The Jury‘s Statement
With its clear, charismatic visual language, »#Proud2BeYellow« strengthens the sense of belonging and cohesion. The consistent interplay of digital and physical elements creates a powerful, identity-forming presence. Especially impressive is the subtly staged visibility, which resonates both internally and externally. The outstanding realization at every level makes this project an exceptional example of excellent communication design.
