#Proud2BeYellow - Mein Herz schlägt gelb
Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Details
The year 2024 was marked by challenges and uncertainties. We faced a particularly significant challenge: the unexpected entry of Italy's UniCredit. This situation caused concern among many employees, but also significantly strengthened the solidarity within our workforce – our Team Yellow. #Proud2BeYellow evolved into a symbol of unity and belonging. Both externally and internally, online and offline, Commerzbank's reach was strengthened. With minimal budget and maximum motivation, we demonstrated: we are a strong team and #Proud2BeYellow.