Ready for PPWR 2030 – with KOCH
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
For over 50 years, KOCH from the northern Black Forest has been a pioneer when it comes to sustainable packaging solutions. With “Ready for PPWR”, packaging decision-makers in the consumer and healthcare sectors are called upon to adapt their packaging processes now to comply with the new EU packaging regulation (PPWR). With concise key visuals, a high-conversion message, and a convincing customer journey, the performance campaign on LinkedIn is already helping to significantly reduce resource consumption in EU packaging and promote the circular economy for our future generations.
The Jury‘s Statement
With its clear, charismatic visual language and consistently user-focused customer journey, »Ready for PPWR« sets a meaningful benchmark for sustainable packaging solutions. Concise messages, placed with strategic precision, lead to impressive audience engagement. The powerful interplay of design, content, and cross-channel communication demonstrates exceptional quality and elevates the project to an outstanding level.
