Starker Tourismus
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
Tourism is a strong industry in Saxony-Anhalt. The state’s investment and marketing company wants to make residents aware of this, increase acceptance and hospitality. A modular, multi-year campaign uses words, (moving) images and facts to demonstrate the industry’s benefits for all. The residents recognize their region in strong motifs, allowing for a more sustainable message recall, lent even more authenticity by employing hosts as testimonials: promotion invites online participation.
The Jury‘s Statement
The sympathetically designed campaign "Strong Tourism" creates a multi-layered awareness for tourism and in this way contributes to strengthening acceptance.
