Sunny Buddies
Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Details
The solar market is under pressure: demand is fluctuating, and the market environment remains tense. With the ‘Sunny Buddies Are Made in Winter’ campaign, we want to create the broadest possible awareness for the topic of solar energy and position SMA as an important company in the region. On the other hand, we want to show potential buyers in Kassel and the surrounding area that winter is the best time to prepare for the sunny seasons.