Sunny Buddies
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The solar market is under pressure: demand is fluctuating, and the market environment remains tense. With the ‘Sunny Buddies Are Made in Winter’ campaign, we want to create the broadest possible awareness for the topic of solar energy and position SMA as an important company in the region. On the other hand, we want to show potential buyers in Kassel and the surrounding area that winter is the best time to prepare for the sunny seasons.
The Jury‘s Statement
The consistent in-house development and clear, expressive visual language give »Sunny Buddies« a charismatic identity. Striking colors, authentic storytelling, and a versatile approach to community engagement achieve a compelling, emotional activation for renewable energies. The harmonious interplay of strategy and design marks an impressive example of excellent communication quality, standing out through its coherent realisation and lasting impact.
