#vorausschlau

The Saxon Ministry of the Environment makes young people aware of the necessity of renewable energies by being present in channels and at touchpoints the target group already frequents. Our campaign look is unexpected, unconventional and refreshing. Its handmade appeal is a clear contrast among the increasingly AI generated content. The extraordinary attracts attention, perception and active engagement. A playful approach formulates basic knowledge, raises awareness and motivates action. Interaction is our lever for a longer lasting engagement, triggering recommendations, spurring action.