#vorausschlau
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
The Saxon Ministry of the Environment makes young people aware of the necessity of renewable energies by being present in channels and at touchpoints the target group already frequents. Our campaign look is unexpected, unconventional and refreshing. Its handmade appeal is a clear contrast among the increasingly AI generated content. The extraordinary attracts attention, perception and active engagement. A playful approach formulates basic knowledge, raises awareness and motivates action. Interaction is our lever for a longer lasting engagement, triggering recommendations, spurring action.
The Jury‘s Statement
The handcrafted, bold visual language of »#vorausschlau« creates a characterful contrast to the digital mainstream and remains impressively memorable. Distinctive typography, playful interaction, and a charismatic approach forge an authentic connection with the young audience. The consistent, cross-channel execution stands out as a forward-thinking example of effective communication, distinguished especially by its powerful relevance.
