Wanjin Azalea
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
In Northern Taiwan, 80% of flower seedling demand is met by a region known for rhododendron production. The New Taipei City Government collaborated with creative teams in 2021, launching "Wanjin Azalea" brand in Wanli and Jinshan. Initiatives include an annual flower show, cross-industry collaborations, and a rhododendron-themed diary. Farmers, artists, and designers actively participate, attracting KOLs and media. In 2023, the exhibition expanded to Taipei's Daan Forest Park, gaining attention.
The Jury‘s Statement
The new brand Wanjin Azalea stands for rhododendron production in the northern Taiwanese region of Wanli and Jinshan. The plant exhibition initiated in this context fascinates with a variety of creative ways to present the flowers, resulting in steadily increasing visitor numbers.
