Wasser und Du

Water is a precious, scarce resource. In some parts of Saxony, the situation is already dire. The Saxon Ministry of the Environment, along with its public authorities, wanted to sensitize the population. The resulting campaign is clear and reduced, employing a thought-provoking motif of a half-filled glass of water. A distinctive image turns reduction into a visually powerful virtue. An invitation becomes a starting point for the topic, problem, awareness, insight and solution. A flexible visual toolkit allows for a multi-tiered content approach.