Wasser und Du
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
Water is a precious, scarce resource. In some parts of Saxony, the situation is already dire. The Saxon Ministry of the Environment, along with its public authorities, wanted to sensitize the population. The resulting campaign is clear and reduced, employing a thought-provoking motif of a half-filled glass of water. A distinctive image turns reduction into a visually powerful virtue. An invitation becomes a starting point for the topic, problem, awareness, insight and solution. A flexible visual toolkit allows for a multi-tiered content approach.
The Jury‘s Statement
A distinctive visual language that transforms reduction into visual strength defines »Wasser und Du«. The campaign translates complex topics around water protection into concise, accessible messages and encourages active participation. Its strategic adaptability stands out, enabling relevant content to be communicated flexibly and promptly. This distinction honors sustainable, compelling communication performance at the highest level.
