WC Frisch - Let's make a Klostein sexy and fun

How to make a toilet block sexy and fun - that was the challenge we faced for the WC Frisch brand campaign. By activating creators, we promoted products that are neither sexy nor easy to sell, but that everyone uses: Toilet blocks and cleaners. We aimed at generating awareness for WC Frisch and the brand's products through publications on TikTok and Instagram and at increasing deep consideration. We relied on storytelling and the “I feel that!” factor, which the creators conveyed with great potential for identification.