WC Frisch - Let's make a Klostein sexy and fun
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
How to make a toilet block sexy and fun - that was the challenge we faced for the WC Frisch brand campaign. By activating creators, we promoted products that are neither sexy nor easy to sell, but that everyone uses: Toilet blocks and cleaners. We aimed at generating awareness for WC Frisch and the brand's products through publications on TikTok and Instagram and at increasing deep consideration. We relied on storytelling and the “I feel that!” factor, which the creators conveyed with great potential for identification.
The Jury‘s Statement
With a clear and humorously crafted communication strategy, »Let’s Make a Klo-Stein Sexy & Fun« skillfully breaks the taboo surrounding an everyday product. The campaign leverages concise storytelling and authentic creators to position a previously overlooked topic in an impactful and charismatic way. Outstanding is the elegant and consistent delivery of the message across all channels—a gold standard for integrated brand communication.
