50 Jahre Lidl
Winner
Excellent Communications Design
Packaging
Details
Lidl DE is 50 years old, and we want to celebrate that! We celebrate 50 years more than affordable, more quality, more freshness, more sustainability and more variety. That's why selected own-brand items were implemented in 4 different special packaging designs. These were based on optical elements of the 70s/80s/90s. The anniversary will be rounded off with a "Lidl design" and a matching promotional tray. In this way, we take our customers with us on 50-year time travel.
The Jury‘s Statement
For Lidl's loud 50th anniversary campaign, characteristic design features from the 70s, 80s and 90s were combined to create a striking and unmistakable image that generates a high level of attention and perfectly represents the brand.
