Burdekin Rum
Winner
Excellent Communications Design
Packaging
Details
The brief was to champion the beauty & botanicals of N.Queensland and be seen as a credible and sophisticated premium craft rum brand. Our solution was to bring to life the tropical beauty of its home by creating a lush, dense illustration of the flora and fauna of the region. Using the deep rich colours of the lush rainforests of Burdekin area, each spirit has a different illustration featuring the locally popular Masked Bower Bird and the Common Green Tree Snake of the Tropics.
The Jury‘s Statement
The bottle label captivates with a fantastic illustration that expresses the beauty of tropical flora and fauna on an artistically high level with its collage-like motif and makes the brand unmistakable. The closure made of wood and cork stylishly rounds off the high-quality impression.
