„Ihre Chemie. Für morgen.“ Die Awarenesskampagne zur Transformation

As a major industry, the chemical industry in Germany is fundamental to the country’s successful transformation into a climate-neutral economy. Our campaign conveys the key role the sector plays in the challenge of the century in a way that is confident, attention-grabbing and bold. Accordingly, it focuses on “Only with us…”-motifs that not only allow “Ihre Chemie” to shine in the public and digital arena, but also position the sector as innovative and pioneering.