Die Innovationskasse (IK) „Blockbuster-reife Zahnreinigung“
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Oral hygiene is perceived in society as a rather prosaic topic. In this context, how can the IK's exceptionally high subsidy for professional teeth cleaning be memorably advertised? We capitalize on the hype created by the blockbuster "Godzilla x Kong: The New Empire" and turn creatures inspired by the film into radiant main advertising media. Monster portraits show humorously well-groomed teeth that give the protagonists a significant boost to their image. With the line "Makes you way more sympathetic. Up to €250 for your blockbuster-worthy teeth cleaning," the IK digitally achieves maximum awareness for its brand and offer.
The Jury‘s Statement
The powerful interplay of humor and visual storytelling gives »Blockbuster-worthy Teeth Cleaning« a distinctive presence. Striking monster portraits, defined by charismatic imagery and a concise message, create an emotional resonance across all media. The project impresses with its confident, differentiating execution and sets effective benchmarks in communication, exemplifying the outstanding quality of a gold-level achievement.
