Die Innovationskasse (IK) „Blockbuster-reife Zahnreinigung“

Oral hygiene is perceived in society as a rather prosaic topic. In this context, how can the IK's exceptionally high subsidy for professional teeth cleaning be memorably advertised? We capitalize on the hype created by the blockbuster "Godzilla x Kong: The New Empire" and turn creatures inspired by the film into radiant main advertising media. Monster portraits show humorously well-groomed teeth that give the protagonists a significant boost to their image. With the line "Makes you way more sympathetic. Up to €250 for your blockbuster-worthy teeth cleaning," the IK digitally achieves maximum awareness for its brand and offer.