Kampagne „Duisburg ist echt"
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The “Duisburg is echt” campaign shines a new light on the city. At its heart are people and their stories. Through authentic voices, we reveal surprising and little-known facts about a city in transition, showcasing its strength and unique character. Our testimonials aren’t CEOs or board members, but intentionally people from the second row: project managers, apprentices, or even visitors who experience the city first-hand. The campaign extends beyond the initial message with a QR code that leads to a dedicated landing page, where visitors can dive deeper into the full story through an immersive mix of text, images, and video.
The Jury‘s Statement
Authentic stories take center stage in this project, giving »Duisburg ist echt« impressive relevance. The deliberate choice of charismatic everyday testimonials creates an immediate connection with the audience. Visually and in terms of content, the campaign is clear, consistent, and effective. The lasting integration of analog and digital media is particularly striking, delivering the topic in a multifaceted and identity-building way.
