Nachhaltige Experten-Kommunikation
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Details
Sustainability is crucial for forward-looking companies. Authenticity counts instead of greenwashing. In Freudenberg Performance Materials, the experts in technical nonwovens, we have a partner that has firmly anchored sustainability and innovation in its philosophy. In 2022, we launched a long-term communication concept that captures the digital zeitgeist with mailings, videos, social media and interactive applications and sets the tone in the industry. Thanks also go to mac. brand spaces GmbH for the trade fair architecture, on the basis of which we designed two CO₂-neutral trade fair appearances as lighthouse projects.
The Jury‘s Statement
The comprehensive communication concept with flagship projects focuses on authenticity and innovation to credibly anchor sustainability in expert communication. Through CO₂-neutral trade fair appearances and digital interactivity, a sustainable dialogue is promoted within the industry. This concept demonstrates how technological and sustainable demands can be harmoniously combined.
