RECUP & REBOWL - Niemand mag Einweg

In Vienna, 100 million pieces of take-away packaging are thrown away every year. The RECUP & REBOWL reusable deposit solution can put an end to this ecological madness. An awareness campaign should publicize the brand. Instead of pointing a finger, we opted for a humorous campaign in keeping with the grumpy Viennese mentality. We had to-go classics express their displeasure with disposable packaging. The OOH campaign comprised print and digital motifs, placed near universities, technical colleges and the gastronomy scene. The surprising word creations not only attracted attention offline.