RECUP & REBOWL - Niemand mag Einweg
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
In Vienna, 100 million pieces of take-away packaging are thrown away every year. The RECUP & REBOWL reusable deposit solution can put an end to this ecological madness. An awareness campaign should publicize the brand. Instead of pointing a finger, we opted for a humorous campaign in keeping with the grumpy Viennese mentality. We had to-go classics express their displeasure with disposable packaging. The OOH campaign comprised print and digital motifs, placed near universities, technical colleges and the gastronomy scene. The surprising word creations not only attracted attention offline.
The Jury‘s Statement
With its clear, pointed visual language and charismatic wordplay, »RECUP & REBOWL – Niemand mag Einweg« achieves a striking presence in the urban environment. The campaign leverages Vienna’s grumpy mentality to charge the topic of reusable packaging with authenticity and emotion. The consistently executed approach is especially impressive, directly reaching relevant audiences and powerfully raising awareness for sustainable solutions.
