Regionalentwicklungs-Kampagne Strukturwandel

Due to the end of lignite mining, Eastern Saxony will need to reinvent itself. Taking the challenge in stride, the region’s citizens are coming up with solutions. In tight collaboration with the Saxon Ministry of Structural Development, a campaign gave voice to those who are already leading the charge. They counter clichés with high spirits and arguments for a brighter outlook. A series of films easily keep up with the viewing habits of our target group and strike a witty tone seldom heard by an institution. Facts and figures support the statements.