Telekom – Magenta Blossom

With Magenta Blossom, Deutsche Telekom has positioned itself as a pioneer of an innovative medium that highlights sustainability and technological innovation while strengthening the brand. 21.7 million wildflowers created the Telekom logo and the #GreenMagenta sustainability label over an area of 56 soccer fields, forming the world's largest out-of-home display. Using smart farming technology via 5G and GPS, Magenta Blossom was a commitment to the environment and a research project on biodiversity effects. The communication reached a broad audience, engaging 28 million people both on-site and online.