Newcomer Finalist 2018, Fynn Scheewe

Fynn Scheewe majored in psychology at Johannes Gutenberg University of Mainz and then, in 2017, earned a bachelor’s degree in communication design from the University of Applied Sciences of Mainz. In 2015 he spent six months in Sweden, where he did a semester abroad at Malmö University. Psychology and in particular how the human brain functions, as well as perception and artificial intelligence, have always been central to his work.  


A few questions to Fynn Scheewe:

You’re a finalist for the 2018 German Design Awards. What does this distinction mean for you and your work?

I’m very happy about the nomination, which shows me that my work has struck a nerve. I just graduated from university and have now received my first orders as an independent contractor. The nomination will increase my self-assurance and feeling of certainty as far as my career path is concerned. It will also inspire me to bring my own ideas to fruition.  

What does good communication design mean to you in the 21st century?

The centrality of the ‘form follows function’ principle is as valid today as it ever was. The same holds true for Dieter Ram’s ten principles of good design. In my view, the key components of communication design are distinctiveness, outlook and development. Problem-oriented and conceptual work always stand out – including from the competition, by dint of intelligent software.

You also engage with artificial intelligence (AI) in your work. What do you find interesting about this field? 

What I find interesting is what AI means for the human race. AI has massive potential that’s difficult to fathom, and onto which all sorts of hopes and fears have been projected. The idea of AI can also provoke uneasiness, misapprehension and rejection, particularly when it comes to the future labour market. My bachelor’s thesis explored the possible effects of AI on communication design.

What’s your take on the rapid advances in AI, in terms of its impact on work and society? 

Automation is changing the nature of certain tasks – particularly relatively simple ones, but also certain elaborate and highly paid work processes. Given the job security issues arising from automation, it stands to reason that guaranteed incomes, retraining and life-long learning are now being discussed more extensively than in the past. Ethical issues, such as how extensive automation should be, are also being debated. Differences in the pace and scope of how we adapt to technical advances may potentially give rise to conflicts. But I see a lot of positives here – for example more creative and challenging work and a higher standard of living.