BESTCHEM rebranding

Description

Established in 1969, BESTCHEM is a Taiwanese chemical engineering enterprise. We found that the company’s vision for developing products is to improve people’s lives through chemistry. Therefore, we incorporated this aspiration into its metamorphosis logo to fully express BESTCHEM’s corporate vision. Positive elements were incorporated into the logo to close the gap between company and customer, create a brand image of trust, and form a diversified, international commercial entity.

Statement of the jury

The outstanding design of this logo allows for use even in the negative form – an attribute that not only opens up new applications, but that also underscores the “Transform Your Life” tagline.