Krush-It is not a mainstream fitness club. It is a club for those who train in an extreme and intense way. The explored interior design is focused on a relationship between the expected and the unpredictable. The architectural volume, the materials, the textures, the graphic elements and the messages reflect the provocative attitude of the club: strength and exclusivity. This approach aims to amaze and incite the audience of the gym.
Statement of the jury
This unusual fitness centre design is notable for its brutalist and functional aesthetic that contrasts splendidly with the graphic and decorative elements. An interesting combination of raw, minimalist athletics and distinctive elegance.
Excellent Communications Design