MAX is the corporate HMI System that NiEW Design created for IMA. It is the result of a user-centred design project that included field research and testing with real operators all around the globe. Its core value is flexibility: the system adapts to user’s goals and skills and lets them customise a large part of it with their favourite features and controls. It is multi-device ready. All customisations are available as standard features and are totally compliant with pharmaceutical standards – an industry first.

Statement of the jury

With its user-centred design, the most attractive feature of this corporate HMI system is the high degree of flexibility it allows in adjusting to the goals and skills of the operating staff.

Special Mention

Excellent Communications Design
Interactive User Experience