Forest Cat Whisky
The key superstructure was the legendary story of Barry — the first rescue dog of the Swiss Alps. One of the tools of rescue, welcomed by travellers in trouble, was a keg of strong alcohol tied to the dog’s neck. The main goal of the concept was to combine the audience’s preferences, product characteristics and a typical legend with high-quality appearance and to form an effective competitive advantage.
Statement of the jury
The cat with a barrel of brandy around its neck – a tribute to the famous Swiss rescue dog – is an original and attention-grabbing key visual that is easy to remember.