effect Energy Drink

Description

The energy brand effect® was developed by our studio in 2002. To improve impact and shelf visibility, we were assigned in 2018 to relaunch the brand design. The foundation of the relaunch was the already established distinctive and purist design of effect®. To increase visibility, the characteristic effect® logo was enlarged, rotated by 90° and a new dynamic background raster graphic was established.

Statement of the jury

The newly developed design looks very modern and high-quality. The vertical positioning of the logo on the round box ensures optimum readability. The distinctive point grid and the combination of red and silver ensure that shoppers notice and recognise the package on the supermarket shelf.