Missha, Seoul

Description

We expressed the signature experience of Missha as a challenge and as simplicity, to imprint the brand as distinctive among the others. On the façade, red and black colours were boldly used to deliver a new BI through ever-changing media, and the interior highlights products and customers and expresses the essential beauty that Missha promotes. With its gallery concept, unique designs in each category express the product features visually and spotlight each product like a work of art.

Statement of the jury

The design captivates with its excellent use of striking, bright colours for the areas and an additional contrast between white and black. In this tidy and clearly arranged frame, the products are shown to their advantage like works of art in a gallery and the brand itself is always present.