ShyTech Display

ShyTech Display

Description

In our fast-moving world with the constant presence of technology, the need for rest and simplicity is growing. Continental »ShyTech displays« are enabling a new era of puristic vehicle design and enhanced UX. Our innovation for the vehicle dashboard integrates high resolution displays seamlessly into a two-dimensional formed surface, simulating real wood. The displays become invisible and content only appears when needed.


Statement of the jury

The »ShyTech Display« is a revolutionary and innovative dashboard, where the displays in the vehicle are only visible when they are needed. The high-resolution displays, integrated seamlessly into a two-dimensional formed surface, simulating real wood, otherwise remain invisible reducing the volume of information when driving, increasing concentration and thereby also safety. The ShyTech Display is Continental's response as an innovator to overstimulation in our everyday life – a hot topic which, particularly given that autonomous vehicles will in future draw greater attention as a "third living room", is highly relevant in terms of the user experience.

Gold

Excellent Product Design
Automotive Parts and Accessories