COUCOU Rebranding
Description
The meaning behind the word “cou” in Coucou is “people gathered by the water". The three letters C, O, U used within the logo stands for the celebration and welcoming of people with opened arms, alluding to the traditional Chinese philosophy of hemispherical dome. The logo uses the letter U as the basic element and develops a series of supplementary graphics around it, representing the idea that Coucou puts importance on every reunion with “U”.
Special Mention
Excellent Communications Design
Brand Identity
Company/Client
COUCOU Co.,Ltd.
Design
Workingimages Inc.
Tori Hsiao-Pei Wu
Amber Chiu
Stephane Mouton