House of Toys – India’s first kids’ superstore

House of Toys – India’s first kids’ superstore


“House of toys” is India’s first kids’ superstore; a destination for playful, creative & future-ready toys and edutainment products, targeting kids and young adults. We designed an iconic brand identity, positioning them as a progressive, global and advanced kids brand for active engagement. The objective of creating a memorable identity that is dynamic was achieved by designing an iconic ‘smiley’ mnemonic as part of the logo. The mnemonic along with a vibrant colour palette served as the face of the brand allowed for dynamism and expressive brand applications across communication touchpoints and mediums.

Special Mention

Excellent Communications Design
Brand Identity


House of Toys


Kreo Design & Innovation