House of Toys – India’s first kids’ superstore
“House of toys” is India’s first kids’ superstore; a destination for playful, creative & future-ready toys and edutainment products, targeting kids and young adults. We designed an iconic brand identity, positioning them as a progressive, global and advanced kids brand for active engagement. The objective of creating a memorable identity that is dynamic was achieved by designing an iconic ‘smiley’ mnemonic as part of the logo. The mnemonic along with a vibrant colour palette served as the face of the brand allowed for dynamism and expressive brand applications across communication touchpoints and mediums.