NIKE Digital Retail Experience

Description

The Nike Digital Retail Experience is a next generation multichannel project, implemented in a flagship store in Berlin. Envision a solution where the partition between the digital and physical landscapes no longer exists. An adaptive digital environment engages the consumer on different modules, depending on their journey. The highlight is an interactive touch table that displays interfaces in connection with real products and presents contents from all over the web, social media and ERP systems.

Statement of the jury

The consistent use of digital technology and the successful fusion of online and offline, digital and analog creates a contemporary shopping experience that involves all of the senses.