AXENT 360° Kampagne
Description
The claim »bathroom manufacturer of the future« with »WISDOM FOR LIFE« and passion for innovation is expressed in a holistic, stringent campaign. The already awarded exhibition stand, as well as a website, literature, and showroom design, including the brand values, express this uniformly. What matters is that communication / product / design / development speak the same language. At AXENT, this is the most important prerequisite as an innovation leader in the bathroom sector.
Statement of the jury
This clear, extremely high-quality and contemporary design concept has been rigorously applied to all media – thus allowing for holistic, coherent perception with a high degree of recognition of the brand and its products.
Winner
Excellent Communications Design
Integrated Campaigns and Advertising