Fuego Lento is a home-made cooking community that becomes a take away restaurant, featuring the best recipes from each month. The goal was to give the project a graphic identity in order to emphasise the home-made cuisine and its process. The first step was to decide the naming of Fuego Lento, a kind of slow cooking, and after it the main project was a design of a unique typeface specially designed for the naming, that can express the identity of the brand and the business’ values.
Statement of the jury
The design picks up on the idea of flickering flames and transforms them into visually striking letters. With this font you can almost feel the heat of the flames.