Krones AG, Drinktec 2017
A multi-room production was created for Krones AG at »Drinktec 2017«, which was shaped by three concepts: digitisation, self-confidence and closeness. The exhibit, some 12,500 sqm in size, was meant to skilfully communicate the core message of the Krones factory, facilitating connections between the analogue and digital brand space by using light guides and a robust media component.
Statement of the jury
Despite the complex content to be conveyed, the stand leaves a harmonious impression that arouses curiosity and interest with a design that intelligently unites analog and digital technology to create a fantastically staged brand space.