This visual identification is for the two-month Hackathon, DENTUNE!! by KANSAI ELECTRIC POWER CO, INC. KANSAI ELECTRIC POWER CO, INC. is an electric infrastructure company having a long history since 1951. We put two factors together: a lightning motif calling to mind electricity and vivid yellow. The goal is aimed at visual identification with an impact. We designed the extraordinariness as a festival.
Statement of the jury
The graphic integration of the characteristic lightning bolt in the D of the logo and the two Ns of the wordmark was very well executed and creates an unmistakable identity. The equally dynamic and energetic effect is intensified through the yellow colour.