This visual identification is for the two-month Hackathon, DENTUNE!! by KANSAI ELECTRIC POWER CO, INC. KANSAI ELECTRIC POWER CO, INC. is an electric infrastructure company having a long history since 1951. We put two factors together: a lightning motif calling to mind electricity and vivid yellow. The goal is aimed at visual identification with an impact. We designed the extraordinariness as a festival.

Statement of the jury

The graphic integration of the characteristic lightning bolt in the D of the logo and the two Ns of the wordmark was very well executed and creates an unmistakable identity. The equally dynamic and energetic effect is intensified through the yellow colour.


Excellent Communications Design
Brand Identity