Stenon is an agricultural startup that develops technology-enabled equipment for farmers. For the launch of their first product, a real-time soil analysis tool called FARMLAB, we built a visual identity that splices the languages of new, disruptive technology with that of a very traditional industry. The visual identity was developed around the scientific language of soil analysis and the new role data plays in modern agriculture.
Statement of the jury
The modern design of the marketing for the real-time body analysis tool combines the technically innovative character of the product with a clear and informative concept that provides an effective presentation of its considerable advantages.