HAJOK Design was asked to create an impactful design for the new Allos organic tea range. Delicately executed illustrations are at the core of the design. All of the images of herbs and ingredients drawn in-house reflect the positioning of Allos as a farm-based manufacturer of carefully combined natural food. The teacup serves as a key visual, featured on the whole packaging range. The different colours characterise each particular sort. The matt surface and embossing stand for premium quality.
Statement of the jury
The varieties within the range are mainly distinguished by the use of different colours. The packaging also features lovingly drawn flowers and herbs and a very friendly and cheerful-looking overall design, which in conjunction with the elaborate finishing techniques used on the box, clearly express the product’s claim to quality and naturalness.