AM Hub’s visual identity is the personification of AM technology. The continuous process of layering material upon material until a fully formed shape appears inspired us to create a logo that explains something specific about the actual process while creating a strong and dynamic identity that easily transforms itself into other shapes, even pictograms. The white lines are a recurring and playful theme throughout the entire website.
Statement of the jury
The idea of translating the layering principle of a 3D printer into the design of the logo worked impressively well. With its horizontal lines of varying lengths, it looks elegant and high-end, harmonising perfectly with the blue design of the corporate image, giving the hub its own distinctive identity.