The world’s first festival to plant a forest

Description

Flow Festival, one of the most esteemed music and arts festivals in Northern Europe, has been a staple of Helsinki’s urban culture for nearly two decades. Last summer, Flow partnered with us to propel their sustainability efforts to new heights. Together, we transformed a part of the festival experience into an activation that raises money and awareness for the most defining mega-trend of our time: climate change.

Statement of the jury

A convincing campaign makes the legendary Flow Festival in Helsinki the most impressive festival for climate change. It raises the renowned music festival to an ecological level. The fight for the environment becomes part of the festival experience. A successful mobilisation of charitable donations and sustainable awareness.