congstar Sound Branding

Description

You want it. You’ve got it. That’s what we told ourselves and gave congstar a brand sound, based on a modular system. A flexible brand score including different song modules, inspiring sounds, a unique tonality and a recognisable melody based on the sound logo. With this approach our sound branding shapes the customer experience and significantly increases the brand recognition.

Statement of the jury

Audio branding that makes itself heard: the congstar brand sound. The brand score based on song modules, inspiring sounds, an independent tonality and the comprehensible melody of the sound logo. For sound branding that fundamentally boosts the experiential value and recognisability of the brand.