Optima bank is a contemporary Greek bank with 20 branches throughout the country. The name Optima expresses the central message and philosophy of a new bank, which aims to deliver the optimum banking experience and express optimism about the future of the Greek economy. The colour palette in purple and bright orange is vibrant, confident, upbeat and bright. It expresses the joy that a contemporary banking service exudes. Dynamic, simple and modern, the typography reinforces the central message.
Statement of the jury
Motivating presentation of a new contemporary Greek bank with the programmatic name Optima. It corresponds to the central message and philosophy and conveys optimism for the future of the Greek economy. Implemented in a clear, dynamic and modern typography that establishes a positive identity.