The Pickup Truck

Description

The »Pickup Truck« is the product of a minimalist design philosophy that focuses on maximizing functionality. Sleek lines and elegant contours conceal storage, charging, lighting and more. The »Pickup Truck« is built to be the new standard in function, form and utility and is designed to be versatile for work or the weekend. Engineered on the company’s tested Multi-Purpose Platform with the payload capacity of a full-size truck and the exterior footprint of a mid-size truck.

Statement of the jury

The electric and sustainably produced »Pickup Truck« combines minimalistic design language with maximum functionality, versatility and flexibility, thus completely dissolving the boundaries between commercial vehicle and passenger car.