“BMW iSpace” Electric Vehicle Flagship Store
The BMW ISpace fluidly integrates dynamic design elements into a sleek CI concept. A backlit façade of layered glass creates a flexible overhanging space ideal for the rainy urban environment. LED displays are interspersed between automobiles and relaxing lounges. Mirrored pillars expand the space and create niches, while a warm coffee bar wraps around the center. Radial metallic panels overlay an industrial ceiling, accentuating the challenging semi-circular shape by adding contrast and depth.