150 Jahre BASF – Mitarbeiterfest
On the occasion of its 150th jubilee, BASF SE hosted an eventful festival with 80.000 guests. A 50.000 sqm parking lot was turned into a festival ground with six themed areas and delighted visitors with several adventure and entertainment hotspots. When the sun rose, the grounds were enriched by another experiential dimension: the trees started to glow, the 33 m giant wheel was staged medially. The highlight of the festival: the sky became the stage for a poetic closing show.
Statement of the jury
The event made the anniversary an unforgettable experience involving all the senses.