In an earthquake prone nation like Japan, having a safety helmet can make the difference between life and death. However, even after the Great East Japan Earthquake, only a few households own helmets because they are too bulky. To solve this, J. Walter Thompson Japan developed a new line of design-driven, dual-purpose helmets that can also serve as stylish side-lamps (which also turn into flashlights) for Tanizawa, the market leader in helmet manufacturing. Patent acquired.
Statement of the jury
This table lamp features a surprising dual functionality not normally found in products of this type. The somewhat unusual design makes absolute sense when one considers the lamp’s intended market: Japan, a country notorious both for its earthquakes and its lack of domestic space. The dual functionality is right at home. The lamp shade features a design reminiscent of Japanese helmets. The stand – connected to the shade and the base by means of mere magnets – doubles as a torch. The torch’s integrated battery is charged whenever the lamp is connected to the mains. A design that is as well thought out as it is original. A useful light and – in emergencies – a saver of lives. A truly fascinating idea with a wonderful aesthetic appeal.