Liqueur – Black Milk

Liqueur – Black Milk


The general interest and unique feature of this package is that this design has two common but at the same time separate design aspects. The choice of packaging exterior determines which colour will be visible. The packaging contains two unusual features: if you look at the black side of the package, you can see the white side of bottle, and if you look at the white side of the packaging, the black side of bottle will be the predominant shade. The graphic shapes of the package are reflected in the shape of the bottle design.

Statement of the jury

The interplay between the black and white sides of the packaging has been realised here with consummate artistry. An interesting packaging design, which in conjunction with the bottle, is sure to attract shoppers’ attention at the point of sale. A nice detail is the clip closure, which is somewhat unusual for a product of this type and that also looks top-notch owing to the use of wood.


Excellent Communications Design