Scandinavian minimalism meets Japanese purism. The sturdy edge is the connecting design element which makes the collection so distinctively expressive. Another shared feature is the fluid lines that vary in differing proportions. Together these two design attributes lend SHIRO a new and surprisingly powerful aesthetic. The attractive China collection SHIRO comprises around thirty pieces with plates, bowls and cups in different sizes.

Statement of the jury

Despite its minimalist design and the absence of decoration, the Shiro tableware collection has a high recognition factor. This is mainly due to the wide ribs, which consistently connect all the pieces in the collection and which are as beautiful as they are characteristic. A fantastically designed set, in which every single piece is extraordinarily successful, and which forms a harmonious whole together and fits perfectly with an elegantly purist furnishing style in the catering trade and hospitality industry.


Excellent Product Design